DoughGirl Announced as New Partner of Lincoln City Football Club
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Lincoln City Football Club has announced a new partnership with local baking brand DoughGirl, marking an exciting collaboration between the Imps and one of Lincolnshire’s fastest-growing food businesses.
The partnership will see DoughGirl sponsor the club across the upcoming season, with branding featured at the LNER Stadium and joint initiatives planned to support both matchday experiences and the wider local community.
Founded with a passion for handcrafted cookies and indulgent cookie pies, DoughGirl has built a loyal following both online and across the region. The move into football sponsorship reflects the brand’s continued growth and its commitment to supporting local institutions.
One of DoughGirl’s Directors, Emma Colclough, said the partnership was a natural fit.
“Becoming a partner of the club is an incredibly proud moment for us. We’re excited to support the Imps, connect with fans, and bring a bit of DoughGirl magic to matchdays.”
Lincoln City FC also welcomed the new partnership, highlighting the importance of working with ambitious local businesses that share the club’s values.
Fans can expect to see DoughGirl’s presence grow throughout the season, with plans for events, collaborations, and social media content designed to enhance the supporter experience.
The partnership underlines Lincoln City’s ongoing commitment to building strong relationships with local brands, while providing DoughGirl with a platform to reach new audiences as it continues its expansion.